For over 36 years, The Sweet Hyper has been a cherished name in the candy and snacks industry, steeped in the rich traditions of a family-owned business. In 1997, we took a courageous step, relocating from Germiston in the vibrant East Rand of Johannesburg to the outskirts of Lenasia, strategically positioning ourselves in the heart of Johannesburg South’s economic hub. This pivotal move ignited a period of exponential growth, propelling us to become not only one of South Africa’s foremost candy, snack, and novelty drink distributors, but also one of the largest and most budget-friendly on the entire continent.

Today, The Sweet Hyper proudly stands as a beacon of affordability and variety, offering an extensive range of confectionery delights tailored to both retail and wholesale markets. Our recent foray into the retail sector has birthed the Sweet Hyper Express supply chain, a testament to our commitment to providing swift and convenient access to your favorite treats. With the recent inauguration of our flagship store, we are poised for a series of exciting openings in the near future, promising an even greater presence in South Africa’s sweet landscape.

Initially catering primarily to clientele in Johannesburg South, our exceptional pricing has resonated far and wide, attracting a diverse customer base from all corners of South Africa and even beyond its borders. We take immense pride in being the go-to destination for candy enthusiasts, regardless of their location.
At The Sweet Hyper, we offer more than just candy and snacks; we offer a legacy of quality, affordability, and an unwavering commitment to delighting our customers. With a range that caters to every palate and a reputation built on over three decades of experience, we invite you to embark on a journey of taste and quality that spans generations.